Ep.07 Instagram for Small Businesses Artwork

The Life of a Social Media Manager

The Life of a Social Media Manager is a podcast from Socialinsider that goes behind the scenes into the life of people who work in social these days. Discover the ins and outs of a career in social media from top experts, and learn how to perform in this job role. Get insights & social media data at https://www.socialinsider.io/blog/.

All Episodes

The Life of a Social Media Manager

Ep.07 Instagram for Small Businesses

January 11, 2021 • Socialinsider • Season 1 • Episode 8

This episode will dive into how small businesses can use Instagram as a professional tool to grow a community.

Sue B. Zimmerman is THE Instagram expert and has helped hundreds of businesses along the way. Now, she’s joining us to help you get started on Instagram.

We’ll touch on the advantages small businesses have on the platform, how to approach Instagram marketing, and some common mistakes you should avoid.

On this episode, you’ll learn:

What does this platform offer for brands, and why you should have an Instagram account
What are the first 3 steps of getting started on Instagram
The number 1 rule of juggling 5 Instagram neighbourhoods: Feed, Story, Live, IGTV, Reels
How to use hashtags

What to listen for:

[0:00] Let's meet Sue B. Zimmerman
[1:36] How did she start her career
[2:47] What does this platform offer that is missing from other social channels
[4:06] How to get started on Instagram
[5:18] Common mistakes should small businesses avoid on Instagram
[7:10] Challenges on Instagram for small businesses that larger companies might not have
[8:20] The difference between feed, stories, live, igtv and reels
[10:30] What you should know about Instagram hashtags
[13:15] Everything about Instagram Guide
[16:13] Sue B. course Ready Set Gram
[17:50] Top 3 important things about Instagram
[18:24] Future plans